TECHNICAL SPECIFICATIONS
2024
Sonia Constant, Roxanne Kirkpatrick, and Adriana Medina
Eau de Parfum
Spring, Summer
OLFACTORY ARCHITECTURE
Marc Jacobs
Daisy Wild
Female 2024 Daisy
Daisy Wild Daisy Wild by Marc Jacobs is a bold, feminine 2024 release that captures the untamed essence of a wildflower bouquet. This vibrant Eau de Parfum is distinguished by a unique top note of banana flower, marking its debut in prestige perfumery. The scent inspires a free-spirited connection to nature, packaged in a charming, refillable bottle featuring playful green stems and a floral-adorned cap.
The fragrance transitions into a creamy heart of jasmine and macadamia before settling into a warm, earthy base of sandalwood and vetiver. Celebrated for its versatility, it offers moderate longevity and sillage, making it an ideal choice for daytime wear during spring and summer. Its sophisticated yet playful profile strikes a perfect balance between fresh floral elegance and unexpected nutty depth.
Daisy Wild offers impressive longevity for a floral Eau de Parfum, typically lasting between six to eight hours on the skin. Users frequently report that the scent remains perceptible throughout a full workday, maintaining its fresh and fruity character without becoming cloying. Its performance on clothing is even more notable, often lingering for several days.
The sillage is moderate and sophisticated, creating a pleasant personal scent bubble that projects well within close proximity. It is non-overpowering, making it an ideal choice for office environments and daily wear. This balanced projection ensures the fragrance gets noticed and earns compliments without being intrusive, perfectly capturing a vibrant and airy wildflower essence.
Launched in 2024, Daisy Wild is a bold addition to the iconic Marc Jacobs Daisy collection, which originally debuted in 2007. Created by perfumers Sonia Constant, Roxanne Kirkpatrick, and Adriana Medina-Baez, the fragrance was designed to inspire a reconnection with nature. It famously introduced a banana blossom accord, a note previously unseen in prestige perfumery, to capture a "wildflower bouquet" essence.
The release marked a significant sustainability milestone for the brand as the first fully refillable Daisy fragrance. Its launch was celebrated with immersive "miniaturized national park" pop-up experiences and a nostalgic campaign shot by Nick Newbold. Featuring a vibrant green bottle with "overgrown" floral details, the scent quickly became a viral favorite for its youthful, free-spirited, and adventurous interpretation of the classic Daisy DNA.
KEY ADVANTAGES
- - Unique scent profile featuring a rare banana blossom accord, making it an innovative choice in prestige perfumery.
- - Refillable bottle design supports sustainability while maintaining the playful, collectible aesthetic of the Daisy collection.
- - Versatile and non-invasive fragrance that is suitable for spring and summer daytime wear in office or school settings.
- - Fresh and uplifting composition that effectively captures the essence of nature and a wildflower bouquet.
- - Youthful and spirited character that evokes a sense of spontaneity and nostalgia, making it an ideal everyday signature scent.
POTENTIAL DRAWBACKS
- - Short-lived longevity on most skin types, often requiring frequent reapplication
- - Poor performance and weak projection that quickly fades to a skin scent
- - High price point relative to the overall scent complexity and depth
- - Transitions rapidly from a unique opening to a generic soapy floral dry down
- - Vegetal banana flower notes and kitschy bottle design may not appeal to all users
Designer Biography
Born in New York City in 1963, Marc Jacobs studied at Parsons School of Design, where he won Design Student of the Year in 1984. He launched his eponymous label in 1986 and gained fame for his 1992 grunge collection at Perry Ellis.
Jacobs served as creative director at Louis Vuitton from 1997 to 2013, revitalizing the house with ready-to-wear. Today, he focuses on his global brand, including the multi-billion dollar Daisy fragrance franchise, remaining a major influence in fashion and beauty.
Global User Sentiment
| SOURCE | RATING | SENTIMENT CLUSTER |
|---|---|---|
| Fragrantica | 3.98 / 5 | FLORALFRUITYGOURMAND |
| Sephora | 4.4 / 5 | CITRUSFRUITYFLORALFRESH |
