TECHNICAL SPECIFICATIONS
2024
Aurélien Guichard
perfume
Spring, Summer, Fall, Winter
OLFACTORY ARCHITECTURE
Burberry
Her Intense 2024
Female 2024 Burberry Her
Her Intense 2024 Burberry Her Intense 2024 is a vibrant, gourmand reimagining of the iconic collection, designed for the daring and free-spirited woman. This release highlights a photorealistic wild strawberry accord that delivers a juicy, syrupy sweetness, marking a shift toward a more fruit-forward profile. Complementing the top notes, the heart features the captivating allure of orange blossom, which adds floral depth and a refined, sophisticated character to the overall composition.
The fragrance is anchored by a warm base of ambroxan and ambery wood, creating a smooth, "second-skin" effect that enhances longevity. Housed in a signature opaque, deep-pink matte bottle, this Eau de Parfum Intense offers a bolder, more concentrated experience. While some users find its linear development simple, it is celebrated for its sensual, addictive trail and impressive staying power, making it a versatile choice for both professional daytime settings and elegant evening wear.
Her Intense 2024 offers improved longevity compared to its predecessors, typically lasting seven to ten hours on the skin. While it is an intense version, it maintains a moderate sillage that creates a pleasant personal scent bubble without being overpowering.
The fragrance performs consistently well in cooler weather and evening settings, where its denser notes can truly bloom. Its impressive staying power on clothing ensures the vibrant wild strawberry and warm ambroxan trail remains perceptible throughout the entire day.
Launched in 2024, Burberry Her Intense 2024 was developed by senior perfumer Aurélien Guichard from Takasago. It was introduced as a bold, gourmand evolution of the original Burberry Her DNA, specifically designed to capture a more daring and free-spirited character. The fragrance quickly gained industry recognition, winning the Consumer Choice – Prestige category at the 2025 Fragrance Foundation Awards.
The release features a distinctive wild strawberry accord, moving away from the mixed berry profile of its predecessors. Housed in a deeper, lacquered matte pink bottle, the scent was marketed to reflect a modern British beauty philosophy of effortless elegance. Despite some polarizing reviews regarding its synthetic qualities, it has established itself as a vibrant, "marshmallowy" favorite within the brand's popular Her collection.
KEY ADVANTAGES
- - Vibrant and realistic opening featuring a prominent and photorealistic wild strawberry note
- - Enhanced depth and creaminess compared to the original, providing a smoother and more sophisticated profile
- - Significant improvement in longevity and performance, with the scent lasting all day on skin and clothing
- - Versatile and easy to wear for various occasions, from daily errands to special evening events
- - Beautifully designed matte pink bottle that reflects the intense and feminine nature of the fragrance
POTENTIAL DRAWBACKS
- - Many users find the scent profile to be overly synthetic and generic, comparing it to hair mist or plastic rather than a high-end perfume.
- - Despite the Intense name, several reviewers report very weak longevity, with some claiming the scent disappears in under 30 minutes to two hours.
- - The fragrance is often described as linear and boring, lacking the depth, complexity, or evolution expected from a designer flanker.
- - At its retail price point, many feel it is overpriced for such a simple composition, especially when compared to more affordable mists or the original formulation.
- - The heavy use of ambroxan can cause immediate nose blindness for some wearers or lead to headaches for those sensitive to strong synthetic notes.
Designer Biography
Born into a seven-generation lineage of perfumers in Grasse, Aurélien Guichard is a Senior Perfumer at Takasago and the founder of Matière Première. Trained at the Givaudan Perfumery School, he has crafted iconic scents for houses like Gucci, Burberry, and Narciso Rodriguez. Guichard is celebrated for his ability to blend traditional craftsmanship with contemporary innovation, often utilizing a high concentration of natural raw materials to create evocative, sophisticated compositions that honor his deep family heritage.
In 2016, he established his own organic farm in Grasse, becoming the only perfumer to grow, harvest, and use his own Rose Centifolia and tuberose. This hands-on approach reflects his commitment to the "raw beauty" of ingredients. Beyond his creative work, he is a field hockey player for the French National team, a passion that parallels the discipline of his olfactory art. His dual roles as a master nose and organic grower solidify his status as a modern visionary.
Global User Sentiment
| SOURCE | RATING | SENTIMENT CLUSTER |
|---|---|---|
| Fragrantica | 4.04 / 5 | FLORALFRUITYGOURMAND |
| Sephora | 4.6 / 5 | FRUITYFLORALWARMSPICY |
