Buongiorno

Buongiorno exhibits impressive longevity for a fresh citrus fragrance, typically lasting between five to seven hours on the skin. While it is not a heavy projector, it maintains a persistent, gentle presence that avoids becoming a simple skin scent. The sillage is sophisticated and non-confrontational, making it an ideal choice for office environments or professional settings. It effectively captures a luminous, airy quality that remains perceptible throughout the day without being overpowering or causing olfactory fatigue.

Launched in 2025, Buongiorno was introduced as the centerpiece of Acqua di Parma’s "Buongiorno La Collezione," a series dedicated to celebrating the beauty of simple everyday moments. Developed by perfumer Emilie Bouge, the scent was inspired by the invigorating atmosphere of a Tuscan spring morning. The release was accompanied by a dreamlike campaign featuring the surrealist visual artistry of Matteo Cibic, which helped establish the fragrance's identity as a poetic and luminous interpretation of the classic Italian lifestyle. The fragrance represents a modern evolution for the historic house, utilizing a sophisticated co-distillation process of basil and petitgrain to achieve a photorealistic freshness. This technique underscores Acqua di Parma's commitment to combining traditional craftsmanship with contemporary innovation. Since its debut, Buongiorno has been recognized as a "best seller" within the brand’s portfolio, expanding beyond a personal scent into a comprehensive range of home fragrances and collectible design objects that promote the Italian "arte di vivere."