Fragrance Notes Are Layers Of Scent That Are Layered To Form The Final Fragrance. Fragrance Notes Are Categorised Into Three Main Elements Based On How Long They Take To Evaporate, And How Long They Typically Last Following Application: Top Notes, Heart Notes And Base Notes.

FRUITS, VEGETABLES AND NUTS Family

Dewberry

Dewberry offers a long-lasting, sweet, and rich fruity profile, reminiscent of blackberry and elderberry, with a slight green, leafy nuance. The aroma is complex, sometimes described as having a faint dairy character. It provides a nice, sparkling top note in fragrances, lending a vibrant, naturalistic berry sweetness.

Origin: North America, including the United States, Canada, and Mexico, as well as Europe and Northern Africa

Extraction: Synthetic

Popularity 91/100
Dewberry

Origin & Extraction Of Dewberry

The use of Dewberry (a species of blackberry) as a distinct note in perfumery is relatively modern, coinciding with the industry's increasing ability to recreate complex, naturalistic berry accords synthetically in the late 20th century. Historically, most fruit notes, especially berries, were difficult to extract or were too volatile to be stable in fragrance. The rise of sophisticated fruity-floral and gourmand categories made the inclusion of sweet, rich, and slightly tart berry scents, like dewberry, highly desirable.

In modern perfumery, Dewberry is valued for its long-lasting, sweet, and complex aroma, often acting as a bridge between sparkling top notes and richer floral or amber heart notes. It offers a profile similar to blackberry and elderberry, but with a unique, vibrant, and naturalistic sweetness that helps to lend warmth and vitality to contemporary compositions, particularly in mainstream and designer releases that target a youthful or light-hearted demographic.

Extraction Methods of Dewberry

Historically, dewberry essence and juices were obtained through simple manual processes such as washing, mashing, and simmering the fruit to release its juices. These traditional methods often involved boiling the berries with water and straining the mixture through a jelly bag or layers of cheesecloth to isolate the flavorful liquid from the seeds and pulp. For medicinal uses, herbalists traditionally harvested the leaves and roots, using simple water-based infusions or decoctions to extract their therapeutic compounds.

Modern extraction techniques have advanced to include more precise laboratory methods to isolate specific bioactive compounds. Recent studies utilize aqueous and ethanolic solvent extraction to concentrate phenolic acids, flavonoids, and anthocyanins from the leaves and stems. These modern extracts are often prepared using specialized equipment to determine minimum inhibitory concentrations (MIC) for antibacterial applications, marking a shift from culinary use to advanced pharmaceutical and nutraceutical research.

Dewberry, prized for its sweet, rich, and naturalistic berry sweetness, is a key component in contemporary fruity and gourmand fragrances, offering a vibrant, long-lasting top note. This note successfully bridges the initial sparkling freshness of a fragrance with deeper floral and amber heart notes. Its versatility allows it to be featured in a range of compositions, from light-hearted designer releases to sophisticated niche creations.

  • A notable modern use is in Gucci's Flora Gorgeous Magnolia (2023), where Dewberry contributes a lush, fruity dimension to the floral heart, emphasizing the fragrance's sweet and magnetic femininity.
  • The note also appears in several fragrances by Penhaligon's, such as Empressa (2014) and Empressa Eau de Parfum (2018), where it is utilized to lend a rich, sweet opulence and a slightly tart complexity to the exotic, spice-infused composition.
  • Another example is Britney Spears' Festive Fantasy (2020), demonstrating the note's appeal in mainstream designer perfumes where it enhances the sweet, youthful, and celebratory berry accord.

The success of Dewberry in these perfumes confirms its role as an ingredient capable of adding unique depth to the berry family. Unlike volatile traditional citrus notes, Dewberry's aroma—often recreated synthetically to ensure stability and longevity—provides an enduring sweetness that appeals to consumers seeking warmth and vitality in their scents. It continues to be employed across various sectors of the fragrance market, from high-end niche houses to more widely available designer brands.

The dewberry follows a distinct seasonal cycle that typically begins in late winter with new growth and white flowers appearing between February and June. In the Northern Hemisphere, particularly in regions like Texas and the southern United States, the fruit ripens early in the spring, with peak harvest occurring from late April through mid-May. While the specific timing can vary by several weeks depending on local climate, moisture levels, and elevation—with northern regions and the Pacific Northwest often seeing fruit later in the summer—dewberries generally provide an early-season bounty before their close relative, the blackberry, matures. Following the harvest, the vines begin to die back during the peak heat of summer and enter a period of dormancy during the winter cold.

Sustainability Of Dewberry

Sustainability of Dewberry

  • Achieved NSF/ANSI 391.1 certification, establishing rigorous environmental, social, and economic governance standards for professional services
  • Implements internal resource conservation by reducing the environmental impact of owned facilities and vehicle fleets
  • Focuses on carbon reduction through net-zero design solutions and the development of renewable energy projects like solar arrays
  • Promotes water resilience and ecosystem health by restoring wetlands, streams, and aquifers to mitigate sea level rise and saltwater intrusion
  • Adheres to the AIA 2030 Commitment, aiming for carbon-neutrality in the built environment through energy-efficient architecture and infrastructure
  • Supports social sustainability through community philanthropy, disaster recovery programs, and extensive employee volunteer initiatives

Trivia

There is no such thing as a natural dewberry essential oil or absolute used in commercial perfumery; the scent is a "fantasy note" meticulously recreated by perfumers using a blend of synthetic accords and other fruity-floral essences.

FAQ
  • What is Dewberry?

    Dewberry is a species of fruit closely related to the blackberry, used in perfumery as a synthetic fragrance note to provide a long-lasting, sweet, and rich berry profile.
  • What does Dewberry smell like?

    It offers a vibrant, naturalistic berry sweetness reminiscent of blackberry and elderberry, often accompanied by complex green, leafy nuances and a faint dairy character.
  • How is Dewberry essence extracted?

    In commercial perfumery, there is no natural extraction; the scent is a "fantasy note" meticulously recreated by perfumers using synthetic accords and other fruity-floral essences.
  • What are some top perfumes featuring Dewberry?

    Notable fragrances include The Body Shop Dewberry Perfume Oil, Gucci Flora Gorgeous Magnolia, Penhaligon's Empressa, and Britney Spears Festive Fantasy.
  • When is Dewberry in season?

    Dewberries typically bloom in late winter and ripen early in the spring, with peak harvest in the Northern Hemisphere occurring from late April through mid-May.