TECHNICAL SPECIFICATIONS
2025
Imran Fazlani
Perfume
Fall, Winter, Spring
OLFACTORY ARCHITECTURE
Afnan
9PM Elixir
Unisex 2025 9AM 9PM
9PM Elixir 9PM Elixir by Afnan is a sophisticated 2025 release that evolves the popular collection into a more mature, oriental-spicy territory. It opens with a luminous blend of cardamom, nutmeg, and elemi, offering a warm and mysterious start that commands immediate attention. This transition into a smooth heart of lavender and leather creates a refined, smoky sophistication.
The fragrance settles into a rich base of vanilla and patchouli, delivering a creamy, magnetic trail with exceptional longevity. Often cited as a high-value alternative to premium designer scents, it offers a bold, masculine-leaning profile. This addictive composition is designed for evening wear, providing a long-lasting and confident impression for those seeking depth and elegance.
9PM Elixir delivers impressive longevity as an extrait de parfum, typically lasting eight to ten hours. Its high concentration ensures spicy, leathery notes persist throughout the night, remaining detectable on clothing for days. This robust performance makes it a dependable choice for cooler seasons.
The projection is initially bold, commanding attention with a strong scent trail. It eventually settles into an intimate, sophisticated sillage. While powerful, the fragrance remains refined, making it perfect for evening wear without becoming overwhelming to those nearby.
9PM Elixir by Afnan was launched in 2025 as a richer and more magnetic evolution of the popular 9PM line. Developed by perfumer Imran Fazlani, this Extrait de Parfum was designed to capture the energy and intensity of a sophisticated night out. It follows the success of the original 9PM, moving the collection toward a more mature and complex profile while maintaining the brand's reputation for high-quality, long-lasting Middle Eastern fragrances inspired by global luxury trends.
The fragrance has quickly gained significant global traction, marked by landmark launches in major international markets such as the UAE, United States, and United Kingdom. Its rollout featured a high-profile campaign with actor Ed Westwick, reinforcing the scent's identity as a bold statement of confidence and presence. Recognized as a standout release in 2025, it has been celebrated for its impressive performance and its ability to blend warm, spicy, and leathery accords into a powerful, unforgettable signature.
KEY ADVANTAGES
- - Features exceptional "beast mode" longevity, frequently lasting 8-10 hours on the skin and up to 48 hours on clothing.
- - Offers elite performance and room-filling projection, making it an ideal choice for parties and evening events.
- - Delivers a high-quality, designer-level scent profile that captures the essence of luxury fragrances at a fraction of the cost.
- - Provides a sophisticated and smooth dry down featuring a heavenly transition into warm vanilla and leathery notes.
- - Exceptional value for money, offering a potent Extrait de Parfum concentration that rivals high-end niche alternatives.
POTENTIAL DRAWBACKS
- - Sharp and synthetic opening that can be perceived as harsh, pungent, or chemical-smelling to sensitive users.
- - Potential to become cloying and overwhelming if worn in high heat or summer weather.
- - Linear scent profile that lacks significant development or complexity after the initial dry down.
- - Highly flawed bottle design that is unstable and prone to falling or breaking easily.
- - Not a safe blind buy due to polarizing notes like elemi and pimento which can be divisive.
Designer Biography
Imran Fazlani founded Afnan Perfumes in 2007 in the United Arab Emirates. Combining 18 years of expertise with a passion for aromatic heritage, he serves as the brand's nose and Managing Director. He successfully bridged the gap between traditional Middle Eastern scents and contemporary Western trends, creating a unique global identity for the house that offers luxury experiences at accessible price points.
Today, Fazlani is the Chairman, leading Afnan’s expansion into over 120 countries. A UAE Golden Visa recipient, he continues to drive the brand’s strategic vision and creative direction, focusing on innovative digital retail and high-performance fragrance collections.
Global User Sentiment
| SOURCE | RATING | SENTIMENT CLUSTER |
|---|---|---|
| Fragrantica | 4.27 / 5 | ORIENTALSPICYLEATHERVANILLAAMBERWARM SPICYAROMATICWOODY |
| Sephora | I do not have enough information to provide a Sephora rating for 9PM Elixir. The provided search data and spreadsheet context do not contain a rating from Sephora for this fragrance, which is typical as Afnan is generally not a brand carried by that retailer. / 5 | AMBERSPICYLEATHER |
